Alex Francis 
NEW RULES OF MATTE: Our matte lipstick is comfortable, light and creamy- no annoying draggy, drying, or heavy feelings
ULTRA HYDRATING LIP MAKEUP: Our moisturizing matte lip color is infused with a botanical complex including agave, moringa oil, and capuacu butter to help your lips feel supple and look smooth
VELVETY FEEL: Smooth matte lipstick in one swipe. Velvety lip color that always feels good on your lips
LUXURIOUS PACKAGING: We embossed the lipstick bullet and housed it in a soft-matte black tube with gold accents
24 VIBRANT MATTE SHADES: Ranging from nudes, pinks, reds, browns and plums – each one delivers a true matte finish and feels addictively good on your lips
